Fulfillment Services: Are Printers Getting It?
Fulfillment can be a profitable new service for your in-plant to offer. Just watch out for these five traps.
INCREASINGLY, PRINTERS are entering the fulfillment business sector to make their operations more viable in the future. However, most printers are not reaping the rewards of establishing a fulfillment operation. Here are several facts to substantiate this premise:
n 88 percent of printers adopted fulfillment at their clients’ request. Many of those 88 percent admit they were placed in a defensive posture to keep the printing.
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