Fujifilm Celebrates 80th Anniversary, Unveils New Corporate Slogan

To celebrate the 80th anniversary of its original founding, Fujifilm Holdings has created a new corporate slogan, “Value from Innovation.” Beginning this month, the Fujifilm Group will adopt the slogan for its global operations.

In response to the dramatic decline in the demand for photographic film since year 2000, Fujifilm Holdings has carried out a series of structural reforms. The company has moved away from its core business of photographic film and has been reborn as a company that is now involved in a diverse array of business operations. The Fujifilm Group is currently focused on and investing management resources in the following six business fields: Healthcare, including medical equipment, pharmaceuticals and cosmetics; Graphic Systems, developing a wide range of printing equipment; Highly Functional Materials, such as optical film for liquid crystal displays and components for touch panels; Optical Devices, including television lenses and components for satellite optical systems; Digital Imaging, with the development of digital cameras and Photo book albums; and Document Solutions, including Fuji Xerox’s extensive lineup of composite equipment and devices, and solution services.

The new corporate slogan has been created to demonstrate the new direction Fujifilm is taking, and its future objectives. The slogan expresses Fujifilm’s commitment to deepening communications with its customers and all other stakeholders, and to further enhancing the value of the Fujifilm corporate brand.

The new corporate slogan is “Value from Innovation.” Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

The Fujifilm Group will use the slogan for its global operations and, under this slogan, will continue to utilize its cutting-edge, original technologies to create products and services that address the true needs of global customers and provide new values.

1. Corporate Slogan (*The corporate slogan will be used in combination with the corporate logo, as represented in the picture at the right.)

2. Fujifilm's New Brand Statement
At Fujifilm, we are continuously innovating—creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world. Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

Source: Fujifilm.