From Vacation To Vocation

To improve the image of the shop, Loeding brought in uniforms for his employees: red golf jerseys with the company's logo on them along with the words "Printing Services."

"It really helped our image," he says. Customers now see the in-plant as a team, working together to get their jobs printed.

One of the biggest changes that Loeding implemented was the move to a full chargeback system, which he introduced in October 1990.