From Vacation To Vocation

"Part of my sales pitch was 'let's get some consistency in here,' " he says.

First he went after the two-color brochures and other jobs that could be done in-house on a just-in-time basis. He managed to acquire a two-color press and hire a skilled operator.

Then he combined the forms for all divisions of the company, bringing the total number of forms down from almost 6,000 to under 2,000.