From The Editor The Four-color Advantage

No one disputes the fact that four-color printing is on the rise. People seem to expect it. Yet a recent IPG survey shows that just 25 percent of in-plants have presses that print four or more colors.

Ask the others why they don't and they'll say that their management would never OK such a huge expense. They'll say their in-plant is just too small or that their parent organization doesn't want them to compete with local commercial printers that offer four-color printing.