From The Editor Future Color

But the offset vs. digital issue isn't the only quandary you face as an in-plant manager. The fourth member of that Big Ten panel, Ray Chambers, CIO of Juniata College, pointed out that today's students are passionate about electronic communications. Universities have to decide if print—whether offset or digital—is still the best way to recruit them. Will they be more receptive to e-mails, Web sites and CDs? And if so, how will this affect your operation?