From The Editor A New Kind Of Drupa

Meanwhile, MAN Roland is jumping on this opportunity to promote itself as a true defender of the print medium. Its theme: "We Are Print."

This emphasis on self-promotion at Drupa was almost inevitable given that manufacturers no longer hold back innovative products to make a big splash in the Drupa pool. (Indeed, most of the major vendors announced their new offerings months ago.) Instead, smaller upgrades and changes are now introduced as they are perfected (or before) to grab attention as soon as possible. As a result, technology has been changing incrementally. And that's how many are describing what this year's Drupa will reveal: incremental improvements.