From The Editor A New Kind Of Drupa

Heidelberg is one example of a company with some self-selling to do. After announcing the sale of its digital and web press arms, it will have to spend this Drupa winning over customers who may feel those sales somehow diminished the company's commitment to print. Not only will Heidelberg launch a new Speedmaster (plus "more than 50 innovations," including workflow advances), but it will stress its role as a service provider, and also a sort of coach; an on-site "application center" will educate customers on the individual processes involved in handling printing jobs.