From The Editor A New Kind Of Drupa

I'm not discounting JDF connectivity, processless plates or other new technologies that will draw crowds. But let's face it, most of those have been talked about so much they hardly seem new any more.

No, I'm merely observing that, at this Drupa, equipment will not be the only thing for sale. Vendors will also be selling their companies—as partners and consultants. They want to be seen not as just manufacturers but as customer-focused service organizations. Many are setting up consulting arms to offer their industry knowledge and expertise (for a fee).