From the Editor Vendors Trying to Understand In-plants Better

All this attention to the in-plant market is a reassuring sign. It shows that in-plants as a whole are strong, solid businesses that play a vital role in the future of large corporations like Eastman Kodak.

The idea for the advisory panel came from Barbara Pellow, chief marketing officer and vice president of Kodak's GCG, who seems to have a pretty solid understanding of in-plants and an appreciation for their value. I should point out that Kodak also assembled similar panels for other segments of its customer base, such as commercial printers, data centers and marketing executives. But including in-plants as one of its key market segments is a sure sign of the importance of the in-plant industry.