Fresh ideas and new energy have helped Virginia Tech Printing Services decrease turnaround times and strengthen its financial situation.

By Chris Bauer

Wading into Wider Waters

A new service available for Virginia Tech Printing Services’ customers is wide-format printing, with the addition of an HP Designjet 5500 thermal inkjet printer.

“We just started wading into the wide-format waters last year,” says Manager Catherine Chambers. “My target market is student poster presentations.”

Chambers plans on marketing the shop’s new wide-format printing services at conferences on campus in an effort to bring in more student work. The shop does not do UV printing or printing on special substrates yet, she says, but could move into this at some point. In fact, Chambers reveals, she is considering adding a second wide-format printer as the poster work continues to grow.

“Student posters are quick and easy; we use a nice paper, and the customers are very happy with it,” she contends.

Sometimes, even the most experienced and well-run business needs a shot of new energy and fresh ideas to get it back on track.

As early as 1923, The Virginia Polytechnic Institute and State University (Virginia Tech) in Blacksburg, Va., recognized the benefit of having an in-house printing facility. However, several years ago, the shop found itself in a financial hole.

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