Four in-plant managers tell us about their experiences buying a digital press

Murray: I think the most important thing you can do is ask the sales people to give you all information they have on the equipment they are selling you. Do your homework on what they give you. The Internet is a great way to validate the sales materials. Putting a question out on a listserv will only get you responses from people who are either unhappy with their equipment or in love with it. Very little other relevant information usually comes from these discussions: what they like, don't like, color quality, types of paper it runs, ease of service and what the customer thinks about its output. And never forget to talk to those who design the files and send them to the printer.