Four in-plant managers tell us about their experiences buying a digital press

Have you done as much variable data printing as you initially expected?

Meyers: We were already producing variable data printing so this has not changed much, although we would like to grow this aspect of our business.

Friend: We have not produced as much variable as we had originally expected. We were excited with the opportunity to offer the variable, but for us it has been a hard sale to the campus community. There are a few departments that have embraced it and use it on a regular basis, but there are also others who are very sporadic about the use of variable. Those who track the results of their campaigns are more apt to use variable than those who don't.