Four in-plant managers tell us about their experiences buying a digital press

As expected our digital business really took off as our customers learned more about what the iGen could do, but at the same time the customers that were digital customers were learning what else we could do, like offset. Before digital we didn't have a cost competitive solution for the customer who only needs 500 brochures. At the same time when they decide to order 10,000 the next time, we run them on the six-color press. With the iGen our philosophy was simple: run the customer's project the least expensive way while exceeding their expectations for quality. The marriage of digital and offset has let us do that.