Going Digital: Lessons Learned

Friend: Our types of work and volumes were more than we expected.

Dimond: We have reached customers and applications that we could not touch before based on the capabilities and qualities of the device. Volumes continue to grow.

Murray: We have gotten more work then we expected. In the beginning we expected to see more projects move from smaller digital devices to the iGen. Instead, with time we added long-run VDP projects, and projects that in the past would have printed offset, but could be done just as well digitally and cost less. Business cards are now all printed on the iGen, improving delivery times. We are also printing more black-and-white projects on the iGen than we thought, usually at least 100,000 clicks a month. We also do a lot of print on demand since we handle form printing for a hospital. I feel strongly this market is still in its infancy, and we have a lot more opportunity out there for POD.