Going Digital: Lessons Learned

Murray: Performing maintenance and repairs requires a lot of training. Being able to do our own maintenance and repairs has resulted in never losing a whole day of production. A major issue requiring a service tech may only occur three or four times a year. Our lesson with paper was easy: trying to save a few pennies by running cheaper paper will cost you a lot more in the long run. We have experimented with offset and digital stocks, and for the most part use only digitally proven paper. We also purchase the most expensive paper that our vendor makes. I think it is more important to make less (money) and provide a high-quality product to the customer. Smaller margins can easily be offset by increased volume from a happy customer via repeat business.