In-plants as Visionary Leaders
• Response tracking and follow-up are what drive results and determine success for personalized marketing campaigns. Handing off this data is the area most commonly missed because it is it so difficult. Feeding tracking reports and leads back to marketing or sales for follow-up, or sending returned mail, e-mail bounces and opt-outs directly to marketing or IT for database cleanup is something that in-plants can manage. These critical tasks are, however, incredibly difficult for an outside services provider to manage.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
