In-plants as Visionary Leaders
• Databases are the lifeblood of these campaigns. Address cleansing, segmentation, interpreting meta-data and compiling the results into usable mailing lists are all challenging activities that demand specific knowledge and abilities. Again, unlike commercial printers, in-plants can leverage their companies' IT departments to do this and, as an added advantage, keep sensitive data securely behind corporate firewalls.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
