In-plants as Visionary Leaders
• Design services may be something you do, or you may rely upon a creative services department. Either way, personalized communication requires design and printing to be very closely related. Designers need to know how to design for both digital printing and online channels and how to effectively blend together personalized messages, offers, links and images. In-plants can leverage their sibling organizations to do this rather than having to invest in these capabilities. This is far easier to do from within an organization than from outside.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
