In-plants as Visionary Leaders
The In-plant Advantage
Offering personalized, digital marketing services requires some different skills and focus than traditional printing and it can be rather daunting. However, in-plants have the potential for being more effective in this than their commercial counterparts for several reasons:
• Production, mailing and e-mailing are your forte and thus probably the easiest part of the equation for any contemporary printing operation. High-quality, production color printers are available from a variety of vendors at affordable prices. Color management, digital storefronts and software geared to delivering personalized communications are all available and straightforward to use. This part of the playing field is level for both in-plants and commercial printers.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
