In-plants as Visionary Leaders
These are the departments and jobs that the commercial sector is targeting with promises of better response rates and increased business. Savvy service providers are calling on these departments to try different approaches rather than just encouraging them to submit the same bulk jobs. There are no compelling reasons why in-plants couldn't employ the same approach and position themselves as visionaries and deliverers of ways to grow business rather than as commodity printers. In fact, in-plants often have significant advantages over their commercial counterparts with this type of work.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
