In-plants as Visionary Leaders
Finding and Building the Business
Personalized, targeted direct marketing campaigns (both in print and digital) are much more effective than widespread mass mailings or e-mailings. Numerous studies and most of PODi's 470+ end-user case studies prove this beyond any doubt. Yet, while many marketing departments are experimenting with social media, numerous others still rely upon traditional bulk mailings (with mediocre results). Often this is done because it's easier, they don't know how to personalize, or because a previous personalization attempt did not deliver improved results.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
