In-plants as Visionary Leaders
Making It Happen
Trying to do this alone would be difficult. Fortunately, there are numerous resources out there to help.
- You can, and should, leverage your (printer and software) vendors' expertise wherever possible. Many of them offer business-building programs, Webinars, seminars and other materials.
- The not-for-profit digital printing initiative PODi has more than 700 members and a wealth of case studies, white papers and reports on the topic, not to mention an annual AppForum conference (January 23-25 in Las Vegas).
- The In-Plant Printing and Mailing Association provides a range of in-plant resources and experience year round and holds an annual conference in June.
It is easy to ignore these resources and save some money in the short term—but you risk not learning how to evolve your operation into the strategic leader it could become.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
