In-plants as Visionary Leaders
The primary advantage that commercial marketing services providers currently have is that they recognize the opportunity and are engaging their sales teams to sell it. I've heard numerous in-plant managers explain that, while they can handle personalized printing, their clients haven't asked for much of it. While I have no doubt that this is true, forward-thinking commercial print and marketing services providers aren't waiting for the work to come in—they're educating their clients and selling the vision needed to drive these clients to utilize personalized campaigns and to create the jobs.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
