In-plants as Visionary Leaders
In-plants are prime candidates for shouldering this responsibility. Marketing departments don't want to manage an operational project like this. IT departments will have to be cajoled into just delivering their elements. In-plants are the organizations where it all comes together and are the ones that will benefit most from the responsibility. Taking this on not only expands an in-plant's work, it redefines that in-plant's role from fulfilling orders to setting and managing strategic initiatives.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
