In-plants as Visionary Leaders
Someone needs to have and communicate (or sell) the overall vision and value of personalized communications. They need to be the expert on how to apply personalization and design for variable content digital communications in both print and electronic forms. They have to step up to managing these projects from conception through implementation across organizational boundaries, and finally to reporting responses to really drive business.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
