In-plants as Visionary Leaders
A Unique Role for In-plants
Obviously both in-plants and commercial printers can handle the production and mailing components of a marketing services operation. A great advantage that in-plants have is that they can also leverage the expertise of other internal organizations (marketing, creative design, IT) for many of the needs of these types of services. The hardest part—and the roles that have the greatest potential for defining in-plants as strategic operations—are the roles of visionary and project manager.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.
