Forget Outsourcing GP's In-plant Succeeds Where FM Failed

Becham credits the company's change in business strategy, which brought a new focus on consumers and a need for higher-quality promotional materials. She felt the in-plant was ready to satisfy this need. This led to a huge increase in color work at the in-plant. Today there remains such a clamor for color printing that the in-plant is considering adding a four-color press next year.