Forget Outsourcing GP's In-plant Succeeds Where FM Failed

Within a few years a Ryobi press was added to print stationery, forms and covers. Business was booming. But something was missing.

"In addition to technology, we really needed to hire people that understood the [graphics] business better than we did," he says.

That's when Amy Becham was brought on board. With her design experience and printing background, she was able to point out opportunities and move the in-plant forward. She helped the operation recognize the potential of its offset presses for printing high-quality, four-color work, McDonald says.