Flying High Again

The booklet, called "New Dimensions in Business Travel," was sent to corporate and individual customers interested in buying a jet. Such a high-dollar purchase demanded a top quality marketing piece.

"A lot of care was taken to make sure it was right," explains Kennedy. The client, Boeing Business Jets, is very particular, he says. In the past BBJ sent its jobs to outside printers, but Precision Printing eventually convinced it to keep them in-house.