Five Areas of Focus to Kick-Start May

If your in-plant has been slowed down by the coronavirus, this may be the time to take a close look at your customers – and your competitors. Here are five key areas for you to examine. You may discover new opportunity that impacts your business. In a new blog, marketing consultant Kimberly Meyers offers ideas for using this time wisely to prepare your business.

Think about how this pandemic and the environment have impacted your customers, she writes. Check in on them. This is time well spent for long term business.

This is also a good time to evaluate your top three to five competitors. What are they doing better or worse than you? Have they altered their marketing with new tactics, new partnerships?

Read the full blog here.