First Timers Take Top Prize

To motivate its independent agents to work harder and qualify for the free conference, the Seattle-based insurance and financial services firm wanted to send out a quality marketing piece, bursting with color and class.

So SAFECO turned to its in-plant.

The result, an elegant 28-page book filled with colorful photos, was so impressive the in-plant decided to do something it had never done before: Enter In-Print 2000. So imagine Larry Jablinske's surprise when the manager of SAFECO Publishing Services learned that, not only had his 115-employee operation won four prizes, it had also earned the coveted Best of Show award.