First Class Service

Much of the work is done up front via the OCR/BCR and ink-jet equipment, which, as Bay explains, allows Mailing Services to perform CASS/address certification.

"Our clients bring us address lists and files, and we process the info through the software before it goes to ink jet. Then everything comes out presorted," she says. "The OCR and ink-jet equipment work hand-in-hand, with the OCR reading and verifying pre-addressed mail [and mail with a change of address], and the ink-jet spraying on addresses for mail that isn't pre-addressed."