Finishing The Job?The Right Way

"It's a simple math equation," he maintains. "[Ask yourself], 'is this going to make me money?' "

Pete Short, vice president of sales and marketing for System Finishing Equipment, takes that concept a step further and says the collator should evolve with the customer.

"You have to ask yourself, 'what does this machine bring to the end user?' " he advises. "Look at your applications and determine which direction you want to go in."