Finch Paper Wins ‘Promotional Campaign of the Year’ Award

Finch Paper Director of Branding & Communications Beth Povie said the "Digital Field Guide" campaign was intended to be “targeted and personal.”

“We wanted to leverage Finch’s friendly brand image along with a unique offer to get responses and build qualified sales leads for our team,” she said.

With the "Digital Field Guide" as a sales tool, and an expanded line of digital papers that includes Finch Fine iD and Finch Opaque Digital for toner-based printing and Finch Inkjet Pi inkjet web applications, Finch saw a 50 percent growth in digital sales in 2012.