Familiar Face To Head IPMA

Breaking From Tradition

"Most associations are really struggling right now," she says, adding that they all have similar models. "My belief is, you have to break that model."

Most of the candidates Kraft talked to had the same stale ideas for "improving" the association. IPMA came close to hiring one candidate a few years ago, but he wanted to consider merging IPMA with a commercial printing association, something Kraft didn't want to commit to.