Experts give pointers on how to get the most out of digital printing’s critical element: paper.

—Melissa Klug, Glatfelter

Work with your local paper merchants. They are specialists in sourcing great products and providing service to get you what you want, when you want it, at a fair price. Pinching pennies on color copy paper is not always the most prudent business decision. New digital color printing engines were built to offer high-resolution color. Paper quality plays a key role in realizing the full potential of your investment in a color printer. Better paper yields noticeably better results at a fraction of a cent per page.