Experts give pointers on how to get the most out of digital printing’s critical element: paper.

Digital paper products typically carry a price premium versus their offset counterparts due to the special manufacturing process. However, it is critical to recognize the idea of cost vs. price; the paper price may be slightly higher, but the cost of lost efficiency, service calls, paper jams and other problems that arise from using non-digital products in color copiers is significantly higher than the price difference. It is an important investment in your business to use the right digital papers.