Expanding into Four-color

Because most of the university's marketing materials were printed in USI's signature red and blue colors, this configuration was adequate to meet customer needs. Over time, though, customers' preferences began to shift to four-color printing.

"We could handle the shorter runs on our Xerox printer," says Bischoff. "But there was a growing amount of work we simply couldn't handle and had to outsource to local printers. While we do work closely with the local community on a lot of fronts, it was becoming quite obvious that we needed to update our production platform to regain control over the quality, cost and timing of our work."