Excellus BlueCross BlueShield: Diversify and Thrive

“As we compete as in-plants, we have to broaden our horizons,” Ciardi says. “The Web is here, smart phones, QR (quick response) codes and more applications are going mobile. Our drive here is to be smart enough and efficient enough that we can provide those services, and not have the parent company use outside agencies or vendors. We want to make ourselves relevant wherever possible.”