Excellus BlueCross BlueShield: Diversify and Thrive

While Document Services doesn’t solicit outside work, it does insource jobs from nonprofits in the Rochester area. Most of those opportunities are derived from word-of-mouth promotion. Internally, however, the in-plant maintains a strong focus on marketing.

Document Services holds occasional demonstrations in which it provides product samples to customers. Last year, the shop celebrated IPMA’s In-plant Awareness Week with tables set up in BCBS’s atrium. The shop used its HP Z6100 to create promotional banners, and the festivities included free giveaways, raffles, and of course samples of the shop’s handiwork.