Ex-farmer Rescues In-plants

For Larsen, the biggest challenge of all was changing the perception of his in-plant within the company.

"If you order a pizza and it shows up two days late, you're not going to be going to that place again," observes Larsen. "But if you order a pizza and it shows up when you ask for it and it tastes good, by golly, you'll go back to that place. And that's what we've done."