Ex-farmer Rescues In-plants

Doug Larsen used to sow seeds on his father's farm. Now, he sows the seeds for in-plant success.

WHEN Girls and Boys Town, in Omaha, Neb., needed to update its in-plant, the organization hired a guy with next to no printing experience.

But Doug Larsen, the man who took the job, says it doesn't matter; his responsibilities have more to do with making customers happy than the technical minutiae of running a four-color press.