Espresso Book Machine Comes to Mardel

OKLAHOMA CITY, OK – Mardel Christian Bookstore today unveiled its newly-installed Espresso Book Machine® (EBM), a Xerox Solution- a cutting-edge technology that offers patrons instant access to more than eight million titles printed in any language, and allows area Oklahoma authors to self-publish their work on-site. The machine is now installed at their store located at 4848 NW Expressway in Oklahoma City, making Mardel one of the first Christian bookstores to install the machine.

“We are pleased to introduce the Espresso Book Machine and the services it offers to readers, writers and the general public,” said Kevin McDonell, Merchandise Manager of Mardel. “Now people have a source to print-on-demand all types of books in any language and genres, and to publish their own professional or personal writings.”

Oklahoma’s population can access millions of titles in any language with the Espresso Book Machine, the only digital-to-print at retail solution on the market. With the push of a button, any book from EspressNet®, On Demand Books’ digital catalog of content, can be printed, bound and trimmed, creating a paperback book that is virtually indistinguishable from the publisher’s version (watch the EBM in action here).

The Espresso Book Machine allows Oklahoma writers to self-publish their work, with the added benefit of offering their books for sale on the EBM’s catalog, making them available at EBM locations around the world. Using the EBM’s SelfEspress® software, writers can format, design, and upload their book for printing into a physical book and will soon be able to convert the print file to an e-reader format. This feature is of particular significance to Oklahoma City, which has a large creative community that includes many up-and-coming writers and authors.

“Mardel is one of the premier Christian Bookstores in the United States, serving a spiritually rich and diverse community of readers and writers,” said Dane Neller, CEO of On Demand Books. “We’re delighted that Mardel has chosen the Espresso Book Machine to compliment their selection of books and create a self-publishing center.”

Mardel / On Demand Books

The EBM brings convenient, cost-effective, and sustainable technology to Oklahoma readers and authors. Its technology draws books from two sources – in-copyright titles made available by major publishers including Simon & Schuster, McGraw-Hill, Hachette, Macmillan, and O’Reilly, and titles that have fallen into the public domain and are made available as scans through the Google Books program. The EBMs have been installed in roughly 80 locations worldwide, including bookstores, libraries, and universities, and content is expected to continue to increase as EBMs are adopted by more venues around the globe.

About the Espresso Book Machine
The EBM provides a new sales channel for publishers and vastly increases the availability of titles for physical bookstores, significantly reducing loss of sales due to books being out-of-stock. Also, the EBM technology offers libraries and bricks-and-mortar retailers the opportunity to become community self-publishing centers, providing a new distribution platform for self-published authors. Finally, the EBM improves overall efficiency and environmental sustainability by eliminating shipping and the return and pulping of unwanted books.

About On Demand Books
On Demand Books was cofounded in 2003 by Jason Epstein, former Editorial Director of Random House; Dane Neller, former CEO of Dean & DeLuca; and Thor Sigvaldason, former technology consultant at PricewaterhouseCoopers. Espresso Book Machines have been placed in bookstores, libraries, universities, and other locations in the USA, Canada, the UK, the Middle East, Asia, Australia, and the Caribbean. In September 2010, On Demand Books and Xerox announced a partnership whereby Xerox will market, sell or lease, and service the Espresso Book Machine worldwide. Made in the USA, Espresso Book Machines are environmentally efficient, reducing production, shipping, and waste. For more information, go to www.ondemandbooks.com.

About Mardel
Mardel Christian & Education is dedicated to equipping the whole person. For over 30 years, Mardel has consistently shaped the Christian retail industry, providing innovative products and services at a great value to customers. With over 40,000 items including books, Bibles, gifts, educational and homeschool resources, church supplies, kids products, music and apparel, Mardel is the ultimate source for products that renew minds and transform lives. Headquartered in Oklahoma City, Mardel currently operates 35 stores in seven states and has more than 800 employees. For more information, please visit www.mardel.com.