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When asked about the value of publishers and printers communicating their environmental goals, Domtar's Stephan Lariviere says, "It generally means opportunity. If publishers ask for papers with certain environmental criteria, Domtar will produce [the paper] if it makes good business sense."
Domtar recently announced the expansion of its EarthChoice line of products, which are both recycled and FSC certified. Likewise, other mills are investing in R&D and are developing new products to meet the growing demand for environmental papers.
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