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"Customer commitments to environmental goals is critical. Clear demand enables us to achieve manufacturing efficiency necessary to compete with existing paper options," says Jeff Mendelsohn, president of New Leaf Paper.
When asked what it will take for widespread industry shifts to take place, Mendelsohn says, "The most critical issue for a lasting shift toward sustainability in the paper industry is a consistent growing market for better environmental papers. Over time, this will result in more permanent shifts in supply side design and infrastructure."
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