Ensuring Merck's Success

Since there is no company mandate to use the in-plants' services, Heinbach works hard to promote them.

"We market all the time," he says.

The operations hold open houses, print brochures describing their capabilities, send post cards to potential customers and even set up displays.

"We'll set up a table to catch people as they're going into the cafeteria with some sample of our products that we've done," he says. "New people come into the building all the time, so you try to remind people and let the new people know what's going on.