EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

“With EFI VDP technology, our customers are able to add tremendous value to their service offering and add a new revenue stream,” said Kathy Wilson, director of product marketing and strategy, EFI. “Their customers realize the increased response rates of personalized, one-to-one marketing campaigns and are willing to pay a premium for that impact. We’re driving the adoption of VDP because this value-added capability provides market opportunities that improve competitiveness and profitability for EFI customers.”