EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

EFI Launches Fiery FreeForm Kit

Demonstrating the company’s commitment to helping customers incorporate VDP for business growth and increased profits, at the PODi Application Forum EFI will launch the Fiery FreeForm Kit, designed to help customers implement VDP. EFI’s Fiery FreeForm is powerful variable data technology built into every Fiery server. Unlike other personalization solutions, no special software is required when customers use the EFI Driver included with Fiery servers. To help customers immediately get started with VDP, the Fiery FreeForm Kit includes examples they can use to show their customers what is possible with personalized marketing campaigns. The examples may be edited to use as the basis for VDP jobs. Also including sample databases and instructions, the Fiery FreeForm Kit offers an ideal way for customers to learn how VDP works.