EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

The EFI Fiery color digital print server, with more than 14 million users, offers unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading personalization software vendors and supports such VDP languages as industry standard PPML, Fiery FreeForm™, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. Because the Internet is an easy way for EFI customers to work with their customers on one-to-one marketing projects, VDP is incorporated into EFI’s web-to-print solutions, including Digital StoreFront™ and the PrinterSite® family of products. These integrate with EFI Fiery and Print MIS solutions, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible.